OCEAN BLUE

DRINKING WATER

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A trusted packaged drinking water in Delhi-NCR for home and office use.

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Challenge

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• To re-design brand identity and change its image from just a packaging water to a premium product.

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• To redesign the brand label in a way it literally depicts the name, but at the same time it creatively not let the customer think it’s a direct depiction.

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Solution

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• The Brand Name (Typeface) – We designed a new typeface for the brand with the help of circle as a basic unit. The circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity, timelessness, all cyclic movement.

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• The Brand Mark (Icon) – We worked on various flowy tidal wave iterations which can directly depict ocean.

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• Color Scheme – Tints and shades of blue were used to make it all about the brand image. However, we chose to utilize “white and light grey” to make the name standout. A hint of yellow was used to add energy to the identity.

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• Label – An  illustrative wavy background along with the finalized identity to make the bottle stand out from the clutter of similar products.